12/9/2023 0 Comments Creating linkedin groupsRobert Cialdini talks to us about the proven power of reciprocity in his best selling book Influence, and it holds true within a LinkedIn group as well (on LinkedIn, or any other social networking site for that matter).Ĭonnecting people, providing job leads, referrals, valuable content to help them achieve their goals: these are things that you can give to people, and by doing so they will give you an abundance of leads (or whatever it is you need in your business) in return. The more you give, the more you will receive. This will help you generate sales in the long run… if you set it up correctly. Hopefully you have them sign up for your newsletter, or connect with you on other social networking sites. This means that you can create a decent sales funnel by first welcoming people to the group, telling them a little about how the group can benefit them and where they can go to get more information. Every time someone joins, you can send your own automatic message that delivers to their email account (not their LinkedIn account, but their actual email provider). LinkedIn was wise enough to make this easy for the group managers by enabling a welcome message. Who wants to send a message one-by-one to someone every time they join a group? Not me, that would take hours of management time every week. His LinkedIn group helps him achieve his event marketing goals, and it doesn’t cost a dime. The upside, Robert has events with ticket prices of over $1,000 and he sells a ton of them because of his group. The downside to this is you can’t brand your emails they way you could from a custom email marketing provider (affiliate link), but you can still do some damage in terms of getting your message out there to your members. Instead of having to spend thousands of dollars each year on email marketing you could simply create a group, and send them a weekly message for free. A great example is Robert Flemming, who runs the eMark eting Association group on LinkedIn. ![]() This may be the most powerful feature within the groups. This is almost true for all group owners, they seem to rack up bonus points from starting the group, therefore having more connections than the average LinkedIn user. Since I run a number of “communities” within my LinkedIn groups, I am looked at as someone to connect with. Why? People love to connect with the community leader. I get roughly 15-20 new invites to connect (as a 1st degree connection) every day.
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